Paraguay marks a historic step in its international positioning by participating for the first time with an official country stand at ExpoApras 2026, one of the largest supermarket events in Latin America. The fair takes place from April 14 to 16 in Pinhais, in the metropolitan region of Curitiba. The last edition brought together more than 450 brands, 60.000 visitors, and projected business exceeding R$1.100 billion.
The Paraguayan delegation, organized by the Paraguay-Brazil Chamber of Commerce (CCPB), comprises eight export-oriented companies: Amandau, CMA Paraguay, Indega, GrillCo, Iris, Mazzei, Santa Margarita, and Top Food. Their offerings include food, beverages, personal hygiene products, and household goods, with high-turnover categories such as snacks, frozen foods, and yerba mate, as they seek to enter the competitive Brazilian market.
ExpoApras is renowned for its ability to connect suppliers with buyers, importers, and major Brazilian retail chains. Paraguay's participation in this event reaffirms the importance of Brazil as a priority market, both for its size and its logistical proximity and demand in key sectors.
During the three days of the exhibition, national companies will have direct contact with buyers and importers in designated areas. networking strategic. The objective is to consolidate Paraguay as a competitive and reliable supplier in the regional ecosystem of retailThe strategy aims to generate sustainable links, open new export opportunities, and strengthen the country's image in international arenas.
Inauguration of the Paraguayan pavilion
The pavilion's inauguration was attended by diplomatic and business leaders, including the Paraguayan Ambassador to Brazil, Juan Ángel Delgadillo, and the Consul General in Paraná, Ambassador María Amarilla. Those participating in the ribbon-cutting ceremony included the Vice Governor of the State of Paraná, Darci Piana; the President of the Paraguay-Brazil Chamber of Commerce (CCPB), Fabio Fustagno; and the CCPB's General Manager, Carolina Vergara. The Paraguayan Commercial Attaché in Curitiba, Jhonny Ojeda, accompanied the Paraguayan authorities and exhibitors.
The first day of the fair was marked by a very high turnout and a favorable environment for forging connections and new business opportunities. The Ministry of Industry and Commerce (MIC), through REDIEX, together with the CCPB, emphasizes that this participation is a key step in deepening trade relations with Brazil and projecting Paraguayan products and services into new markets.