COUNTRY BRAND

New Color It is a Paraguayan brand belonging to UNION SRLNew Color, a company with more than 40 years of experience in the production of cosmetics and personal care products, specializes in a wide range of hair, body and beauty products, including makeup, nail polishes and hair care products. The brand is known for its commitment to quality and innovation, offering products that combine effectiveness and design. New Color has achieved a significant presence in several countries in the region, consolidating itself as a leader in its categories.