El Citroën The C3 Rally 2 of Italian driver Filipo Marchino races on the track in front of the historic Roman Colosseum, with a design inspired by Paraguay.
The vehicle design celebrated representative elements of the country: the tajy The proposal incorporates the colors of the Paraguayan flag, the national tree of Paraguay, and the characteristic red soil that distinguishes much of the country. It was developed by the Ministry of Information and Communication Technologies (MITIC), in coordination with the Paraguay Country Brand Directorate. Rediex and the WRC Ueno Rally team from Paraguay.
When asked about the experience, Marchino highlighted: “It’s a true honor to represent Paraguay. Opportunities to represent a country don’t come around often, and in recent years I’ve been incredibly fortunate to have a platform to share experiences with people. The idea of racing with Paraguay’s colors, its flowers, and with the name of Paraguay with me, on the car, and on my co-driver’s, is something very special. We are extremely grateful for this.”.
A driver with world championship experience
Marchino has been building his career in the support categories of the World Rally Championship (WRC). In recent years, he has participated in tarmac rallies such as the Monte Carlo Rally, the Croatia Rally, and the Canary Islands Rally, and is currently competing in the WRC2 Challenger category. His participation in the Rally of Rome, one of the most followed events on the European calendar, represented a new opportunity for international visibility for Paraguay.
From left to right: The Italian driver Filippo Marchino and the American co-driver Alexander Kihurani pose for a photo in their outfits with designs inspired by Paraguay opposite the Roman Colosseum.
An invitation to the WRC Rally of Paraguay
The initiative look for Furthermore, it will generate excitement around the 2026 WRC Ueno Rally of Paraguay, which will take place from August 27th to 30th in the department of Itapúa as the eleventh round of the World Rally Championship. The competition will traverse the red dirt roads and characteristic landscapes of southern Paraguay, with a 356-kilometer route divided into 22 special stages.
The 2025 edition was Recognized by the International Automobile Federation (FIA) as the Best Rally in the World, a distinction that raised the country's international visibility and positioned Itapúa as one of the new benchmark destinations for world motorsport. From the routes of Rome to the World Cup sections of Itapúa, the Paraguay Country Brand continues to project itself to the world.
Asunción, July 7, 2026.