COUNTRY BRAND
Lili Cantero
Area: Creative Industries and Services
Lili Cantero is a talented Paraguayan artist born in Asunción, known for her innovative approach to football art. Her work features the customization of soccer cleats and balls, fusing art and sport in a unique way. She has exhibited her work at international events such as the Soccerex Global Convention in Miami and has collaborated with soccer icons such as Lionel Messi and Pelé. Her art has been recognized by world-renowned media outlets, including CNN and The New York Times.
