In recognition of its importance and potential for promoting Paraguay's image abroad, the Iron Man 5i50 has been awarded the Country Brand seal. The presentation was attended by the event's organizers, Rodrigo Larrea and Víctor Heredia; the sponsors; and Alison Townsend, General Manager of Rediex, in charge of Country Brand.
The Iron Man 5i50 Encarnación organizing team enthusiastically welcomed this recognition, which seeks to harness the potential of sport to connect Paraguay with the world and strengthen its image. Sports diplomacy is one of the most effective strategies for establishing international ties, attracting investment, and generating business opportunities, commented Javier Viveros, Deputy Minister of Rediex.
The Iron Man 5i50 Encarnación is a great opportunity to insert Paraguay into the international sporting events calendar and showcase the country's tourist attractions to the world, particularly the Itapúa region, which has established itself as a tourist hub, the General Director emphasized.
Country Brand is an initiative of the Government of Paraguay that seeks to promote the country's image abroad and attract investment, tourism, and business opportunities.