Cartones Yaguareté renewed its Paraguay Country Brand license for the second consecutive time, reaffirming its commitment to innovation, sustainability, and the pride of producing in Paraguay. The renewal was presented by Javier Viveros, Vice Minister of Rediex, and received by Andreas Neufeld, President and CEO of Grupo Yaguareté, during Anuga 2025, held in Cologne, Germany, considered the largest international exhibition in the food sector.
On the occasion, Vice Minister Viveros highlighted the importance of having Paraguayan companies that represent the values of the Country Brand with excellence, such as commitment, quality, and international reach.
"More than licensees, they are ambassadors who take our country brand to a much more visible level, especially in Germany and other countries of the European Union."
For his part, Andreas Neufeld expressed his satisfaction with the license renewal, emphasizing that the alliance with Marca País reinforces the Yaguareté Group's commitment to continued growth, innovation, and contribution to the country's sustainable development.
"It's important for Paraguayan companies to present themselves abroad, demonstrating that Paraguay produces with quality. We need to establish the Country Brand; companies need to pursue quality and certification to achieve greater and better exports."
The license covers the group's five business lines: Yaguareté Cartones (Yaguareté Cartones SA), Kartotec (Karton Técnico del Paraguay SA), Yaguareté Logística (Papelera Central SA – PACSA), Yaguareté Reciclaje (Recicladora del Este SA – REDESA) and Yaguareté Flexpack (Cartones Yaguareté SA), which reflect the strength of a business group that promotes the circular economy, generates employment and contributes to Paraguay's positioning as a country that produces with quality and environmental responsibility.
With over half a century of experience, the Yaguareté Group continues to focus on Paraguay as a foundation for growth and expansion, developing innovative packaging and logistics solutions that are now making inroads into international markets. Its participation in Anuga 2025 reinforces this commitment, showcasing products and practices that stand out for their sustainability, efficiency, and national added value.
The Paraguay Country Brand program, led by the Ministry of Industry and Commerce through Rediex, recognizes and supports companies and institutions that contribute to the country's economic, cultural, and social development, strengthening its image nationally and internationally.