OBJECTIVE AND FUNCTIONS
REDIEX is an agency under the Ministry of Industry and Commerce, which objective is to:
1. Promote investments, local and foreign, that help to boost the country’s social and economic development.
2. Support the export of the most productive sectors of the country through networking with all the key actors: government, business and civil society organizations in order to generate joint actions that project the export of products.
To promote the economic and social development of Paraguay through the promotion of exports, the improvement of the business climate and the attraction of investments, to generate labor force and improve the quality of life of Paraguayans.
AXES OF ACTION
REDIEX promotes the investment opportunities that Paraguay has, such as being the most competitive business platform in the region, for attracting foreign direct investment.
REDIEX aims to increase and diversify the export of products from local companies by exploring business opportunities abroad.
REDIEX carries out market research abroad, gathering strategic information that serves to guide export plans and attract investment.
Coordinates the activities necessary for the national and international commercial promotion of national companies and products, as well as investment and export projects of national companies.
Manages and implements the Paraguay Brand strategy through the Strategic Plan and Media Plan for the positioning of the Country Brand and Country Brand Activations at the local and international level “PARAGUAY, economically fertile.”
It promotes the export of Paraguayan products to the country and encourages the attraction of investments in our country in the public and private sectors.